The Value of Interactive Displays


The second generation of interactivity.

We are in the midst of seeing a massive shift towards interactive displays in both the classroom and the workplace. In the past, interactive technology has had a reputation for being costly, very niche, specialized, and challenging to use. Not to mention, the annual software maintenance fees – the pricey applications required for interactivity were built on a pricing model that literally encouraged people to avoid using them. In the recent past, if you had an interactive whiteboard or display, there was no built-in operating system or PC. You needed a PC with specific software connected to your display. And you didn’t have a choice over the device – there was limited or no support for Apple products and mobile devices. It had to be a Windows-based PC and it had to run specific software or it didn’t work. You couldn’t connect your computer and have touch work. Therefore, there was no ability to use the touch functionality, take notes, draw etc. If you weren’t on that exact platform it was useless.

With advancement in technology, what are we seeing now? The second wave of interactive technology that addresses those concerns. It’s now far less expensive and the image quality is much better (we’re talking large format 4K displays). These products now have solutions for wireless connectivity – this means, no cables. And possibly the most important feature – a nod to convenience, these are displays that now work with any type of computer and software.

All that being said, we wanted to break down the value of interactive displays for you:

Sizing options. Today, there are a huge number of sizes available – from small to large. This means these boards can accommodate anything from small meeting rooms to executive offices with multiple displays.

Flexibility. From the classroom to the workplace. No matter where you place it, it belongs.

Onboard OS and PCs. Many displays feature built-in operating systems. There are now seamless PCs you can have directly attached behind the display to become a part of the display. This means – no cabling, no additional power, no fuss.

WiFi connectivity. These displays themselves can be managed remotely, receive updates, security updates and have built-in browsers. Everything you need, now in one place.

Bring your own device. Now both Apple and Microsoft support touch. This means you can plug or stream directly from an iPhone, Mac, iPad, PC. This doesn’t compromise on quality though – it will always be 4K and full touch.

Two-way interactivity. When you are connecting wirelessly not only do you get two-way interactivity – meaning you can control your laptop from a device or the display – but speakers are also built in.

Warranty is included. These are commercial displays who take a beating which is why they are offered with up to five-year warranties

Minimal premium. The initial cost is only slightly higher than something that isn’t interactive – a regular TV. Gone are the days when interactivity demanded a premium of 3x the price.

Goodbye software subscription. Displays now include software with a perpetual licensing plan.

Portability. They can now travel on stands with just a single power cord. This means they can easily move between rooms.

Here at Evolution AV on our installations side of the business – we offer a wide range of interactive solutions from a number of manufacturers, including a Canadian company called LOFT. Get in touch with our team today to learn more about if we can support you with your workplace or classroom needs. Or visit LOFT directly for product pricing and information.

Nicole Irene Dyck