Event Spotlight – Atmosphere Conference with YPO
Young President’s Organization
A multi-day conference with an emphasis on education at The Fairmont Banff Springs Hotel. There were multiple keynote presentations throughout the three days with lots of opportunity for attendees to learn from their peers. Each evening was an event of its own with live performances. We worked alongside and in conjunction with event partners e=mc2 events and Special Event Rentals.
To create a sense of community and celebrate the organization’s patrons through education. All YPO events encourage attendees to come together to learn from each other, enjoy each others’ company and ultimately, experience something different. However, events of this caliber and size demand an exceptional experience.
How do we create an innovative, engaging event for attendees that frequent conferences and galas on a regular basis? We were tasked with transforming the historic venue into something attendees had never seen before. Above all, we were to consider their experience at every stage of the event and hit them with the WOW factor as much as possible.
THE ROADBLOCK TO OVERCOME
We collaborated with a lot of partners to make this event happen. Being part of a multi-layered meant communication needed to be strong, consistent, and clear as each piece of the event was dependent on the other.
Our event partner e=mc2 were the visionaries behind breaking the hotel into smaller spaces to encourage movement and discovery throughout the venue. They even developed a scavenger hunt for attendees to ensure the event was seen as it was designed to be. This allowed them to tour the historic hotel all in efforts of attending the next keynote. After education during the day, the rooms were transformed into entirely new spaces. We were their right hand for making all of their ideas come to life when it came to audio-visual. A few surprises unveiled in the evenings included:
A private concert with Brett Kissel and Calgary Philharmonic Orchestra
A large hidden tent on the golf course built to house a huge concert
We were an integral part of this event, but our focus was on the lighting design, audio and video for all spaces. The event was a resounding success. It was one of the best turnouts and responses from attendees the YPO group has ever seen. So good – in fact – one of the organization’s shed a few years when he saw his vision come to life.
TESTIMONIAL FROM EVENT PARNER
“Working with the Evolution team was all about collaboration and fun! I really appreciated their approach to problem solving and how they brought creative solutions to the table. The team's commitment to high quality production was evident in the full service approach they took; from pre-planning through to execution. A special thank you to Cody for the his tireless work onsite, professionalism and ability to make magic happen! ”
– Janel Snider, e=mc² Events